Fred Nerby is Swedish, Art Director & Designer based in Melbourne Australia. He love what he do and have done so for the last 12 years working for agencies and various projects in Stockholm, Boston, New York and Brisbane.
A conceptional and systematic design approach encouraging user behaviour and a greater control of data within a responsive grid.
The overall concept was created with a systematic design approach encouraging behaviour and a greater control of user data. Facebook is a natural part of peoples lives today and it’s well known that a part of the platform’s psychological success is caused by targeted and personalised information. This concept draws upon that theory by giving more control back to the user of what they want and don’t want to see, creating a greater and more personal environment when interacting with the UI.
He approached the platform from a user perspective and focused on targeted & personalised data while maintaining a visually appealing UI. Facebook has done a good job with this for a long time but we’re still not seeing the full extent of what’s possible within this platform.
He believe the future of digital production, design & development in general lies within personalised or targeted information. Every day we’re bombarded with advertising and other media who’s desperately trying to get our attention with more traditional (narrative) campaign strategies. I believe in focusing on the platform itself and adding value that’s personal and actually useful for the end user.
Facebook Login Screen
Facebook Dashboard / News Grid View
Facebook News and Activity Feed / List View
Facebook “Close Friends” Panel/Column
Facebook “All Friends” Panel/Column
Facebook Personal Profile Page and Wall
Facebook Profile Page / News Feed and Timeline
Facebook Profile Page / Photos
Facebook Profile Page / Events Page
Facebook Find Friends
Facebook Company Profile Page
Facebook Apple Inc Profile Page
Facebook Grids (Design and Structure)
What do you guys think about Fred’s Facebook redesign concept? Tell us your thoughts about this amazing project by commenting below.