Facebook New Design Concept by Fred Nerby

Showcase of Facebook New Design Concept by Fred Nerby. He is Swedish, Art Director and Designer based in Melbourne Australia. He loves what he does and has done so for the last 12 years working for agencies and various projects in Stockholm, Boston, New York, and Brisbane.

A conceptional and systematic design approach encouraging user behavior and greater control of data within a responsive grid.

The overall concept was created with a systematic design approach encouraging behavior and greater control of user data. Facebook is a natural part of people’s lives today and it’s well known that a part of the platform’s psychological success is caused by targeted and personalized information. This concept draws upon that theory by giving more control back to the user of what they want and don’t want to see, creating a greater and more personal environment when interacting with the UI.

He approached the platform from a user perspective and focused on targeted and personalized data while maintaining a visually appealing UI. Facebook has done a good job with this for a long time but we’re still not seeing the full extent of what’s possible within this platform.

He believes the future of digital production, design and development in general lies within personalized or targeted information. Every day we’re bombarded with advertising and other media who’s desperately trying to get our attention with more traditional (narrative) campaign strategies. I believe in focusing on the platform itself and adding value that’s personal and useful for the end-user.

Here I am showcasing Fred Nerby’s Facebook New Design Concept. I hope you like his vision for the next Facebook updated design.

Facebook Login Screen

Facebook Dashboard / News Grid View

Facebook News and Activity Feed / List View

Facebook “Close Friends” Panel/Column

Facebook “All Friends” Panel/Column

Facebook Personal Profile Page and Wall

Facebook Profile Page / News Feed and Timeline

Facebook Profile Page / Photos

Facebook Profile Page / Events Page

Facebook Find Friends

Facebook Company Profile Page

Facebook Apple Inc Profile Page

Facebook Grids (Design and Structure)

Follow more about his projects through Fred Nerby’s Behance portfolio and Facebook page.

You may also like his Twitter redesign concept as well Twitter Redesigned Concept by Fred Nerby – A Digital Experience

What do you guys think about Fred’s Facebook redesign concept? Tell us your thoughts about this amazing project by commenting below.

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