10 Best Email Marketing Services for Small Businesses: Review

Planning to take a dip into the best email marketing services?

But you might be confused about which email marketing service is the best?

If yes, then you have come to the right place.

But first, let us know a few things about email marketing.

What is Email Marketing?

According to Wikipedia- “Email marketing means sending a commercial message to a group of people, using email. Commonly, every email sent to a potential or current customer could be considered email marketing”.

How will it help you?

It will help you in-

• Connecting with visitors
• Building an engaging relationship
• Converting visitors into customers

Why is it Important to Choose The Best Email Marketing Service?

Email marketing is an important marketing tool for small businesses because it is-

• Easily manageable
• Cost-effective
• Gives full control
• Direct contact with customers

It is very important to choose a suitable email marketing software because your success in email marketing depends on it.

You might be thinking why am I saying this?

I am saying this because this email marketing software is responsible for making sure that your emails are delivering or not.

What will happen if we are not careful about it?

This question might have raised in many of your minds and many of you might have faced this situation too.

If you are not careful, then you will have to pay a lot of money for fewer features and worst email deliverability rates.

How to Choose the Best Email Marketing Service?

It is very important to choose the best email marketing service as it is going to represent your company or services to your company.

So I have noted down a few of the points that you must focus while choosing the best email marketing services-

• Mobile Compatibility: Mobile is the new trend and is a smaller version of laptops and PCs. So the customers prefer mobiles to view whatever they receive. The customer will view your email marketing campaign on their mobile devices, so keep in mind to make mobile compatible.
• Ease of use: It is very important that your email marketing service must be easy to use and must work according to your business.
• Social Media Integration: The email marketing campaign must coordinate with the social media campaign as well. Vendors should offer tools and features that can integrate and coordinate across all forms of social media platforms.
• Pricing: The email marketing service pricing must be within your budget.

So, keeping all these in mind, let us now compare the top 10 best email marketing services for small businesses.

MooSend

Moosend is a younger email marketing tool. However, what it lacks in years, it earns in user-friendliness, ease of use and versatility.

The platform is ideal for small businesses who are just starting out with email marketing.  Nevertheless, if you are a seasoned email marketer, the service will equip you with an array of tools to empower your email marketing strategy.

Also, it’s worth mentioning that Moosend offers a free plan where you can use the majority of its features, excluding the landing page builder and the SMTP server, which you can get on the lowest tier plan.

Here are some of Moosend’s best features:

• Drag-and-drop email builder
• Landing pages and forms
• Audience management tool
• Custom Reports
• Automated Workflows
• A/B Testing tool
• SMTP server

To learn the ropes, Moosend has an extensive knowledge base with helpful step-by-step guides and an Academy with video tutorials to help you out. Also, for more information, you can easily reach out to customer support through email, phone, or live chat.

Who should use this email marketing software?

Moosend is ideal for SMEs, beginners and enterprises. The easy-to-use interface and advanced tools are perfect for email marketers of all industries, including SaaS, Publishers, Agencies, eCommerce and so on.

Prices and Plans?

Moosend pricing is based on the number of contacts you have, charging you only for unique subscribers regardless of how many lists they join.

Free-Forever Plan

• 1,000 email subscribers
• Unlimited email sends
• Access to major features

Pro Plan: Starting at $8/month 

• Up to 2,000 subscribers: $8/mo
• Up to 5,000 subscribers: $24/mo
• Up to 10,000 subscribers: $44/mo
• Up to 25,000 subscribers: $100/mo
• Up to 50,000 subscribers: $164/mo
• Up to 100,000 subscribers: $312/mo

Enterprise Plan: Custom quote

For more than 200K email contacts, Moosend offers a custom plan with additional features:

• Custom Reporting
• Account Manager
• 10 Team Members
• On-Boarding and Migration
• SSO & SAML

Pay As You Go Plan: Through credits

Add credits to your account to send emails only when you need to:

• $350 for 350,000 email credits
• $500 for 500,000 email credits
• $750 for 750,000 email credits
• $1000 for 1,000,000 email credits

Benefits

• Email support even on the free plan
• Access to most features for free users
• If you pay annually you save 20%

Get started with MooSend Today

Constant Contact

Constant Contact was founded in 1995 and since then it has come a long way and has become one of the largest email marketing services in the world, especially for small businesses.

Constant Contact has a modern, simple, user-friendly, mobile-optimized email templates and drag-and-drop editor that makes it easy to create, customize, and send professional emails to the industry you choose. It comes with tons of customizable email templates that help you get a head start. It also helps you to engage the customers on every device.

What if I don’t have any knowledge of email marketing?

This question is very common. So the answer to it is that there are many useful guides and services which are very helpful for such people.

If you have any kind of question then you can contact the technical team via live chat, emails, and discussion forums. They also contain a huge library of resources.

Who should use this email marketing software?

Constant Contact is best for smart businesses who’re just starting out with email marketing.

Prices and Plans?

Constant Contact pricing depends on

• Which plan you select
• And the number of subscribers do you have

Email Plan:

• 0-500 subscribers: $20 per month
• 501-2,500 subscribers: $45 per month
• 2,501-5,000 subscribers: $65 per month
• 5,001-10,000 subscribers: $95 per month

Email Plus Plan:

• 0-500 subscribers: $45 per month
• 501-2,500 subscribers: $70 per month
• 2,501-5,000 subscribers: $95 per month

Note: If your subscribers list is too big then they offer plans for larger lists as well, check Constant Contact’s website for more information.

Benefits

• If you prepay for 6 months, then you will get a 10% discount + First Month FREE
• If you prepay for 12 months, then you will get a 15% discount + First Month FREE
• Nonprofit organization can prepay and get 30% discount + First Month FREE
• 30-day money-back guarantee
• 30-days free trial

Get started with Constant Contact Today

SendInBlue

It was founded in 2012 and was built for sending transaction-based emails. But by seeing the importance and power of email and SMS, they combined both the powerful aspects into one unique platform.

SendInBlue is designed in such a simple manner that even a person having no knowledge of marketing can easily start creating marketing campaigns.

Features which are included in it-

• Campaign reporting
• List management
• Email layout optimization

But if you want more features, then you will have to upgrade to a “premium plan”.

Who should use this email marketing software?

SendInBlue is great for businesses or individuals who send a ton of email. Since pricing is based only on email volume, and not contact list size.

Prices and Plans?

Limited free plan

• 300 emails per day
• 9,000 emails per month
• Unlimited number of contacts

Lite plan: 19 Euros/month

• 40,000 emails per month
• No daily email sending limit
• Unlimited number of contacts

Essential plan: 29 Euros/month

• 60,000 emails per month
• No daily email sending limit
• No logo included on emails
• Unlimited number of contacts

Premium plan: 49 Euros/month to 129 Euros/month

• 120,000 or 350,000 emails per month
• No daily email sending limit
• Can access advanced automation features
• Unlimited number of contacts

Overall this plans are very much flexible. You will not get any money back guarantee with SendInBlue, but you should get an idea with their forever free plan whether you should subscribe for their premium services or not.

Get started with SendInBlue Today

GetResponse

GetResponse allows you to convert your visitors into customers.

There is more than 350,000 user base of GetResponse and it acts as an all-in-one marketing platform.

If you find any difficulty in email marketing, then don’t worry, because GetResponse has published varieties of marketing resources including whitepapers, courses, and videos which will help you out.

It includes features such as-

• Creates landing pages and webinars
• Segmentation
• A/B testing
• Autoresponders
• Software integrations
• Perfect Timing

There is also a ton of guides that will help you if you stuck anywhere or you can even take the help from the support team through live chat, phone call, or email.

Who should use this email marketing software?

GetResponse is best for beginners and other marketers who also want a webinar marketing solution integrated with email marketing.

Prices and Plans?

Basic Plan

With this basic plan you can send emails and build
an engaged contact base.

• Up to 1,000 subscribers: $15 per month
• Up to 2,500 subscribers: $25 per month
• Up to 5,000 subscribers: $45 per month
• Up to 10,000 subscribers: $65 per month
• Up to 25,000 subscribers: $145 per month
• Up to 50,000 subscribers: $250 per month
• Up to 100,000 subscribers: $450 per month

Plus Plan

With this plus plan you can generate leads, sell products, and grow your profits.

• Up to 1,000 subscribers: $49 per month
• Up to 2,500 subscribers: $59 per month
• Up to 5,000 subscribers: $79 per month
• Up to 10,000 subscribers: $95 per month
• Up to 25,000 subscribers: $179 per month
• Up to 50,000 subscribers: $299 per month
• Up to 100,000 subscribers: $499 per month

Professional Plan

With this professional plan you can optimize your results with pro automation and integrations.

• Up to 1,000 subscribers: $99 per month
• Up to 2,500 subscribers: $119 per month
• Up to 5,000 subscribers: $139 per month
• Up to 10,000 subscribers: $165 per month
• Up to 25,000 subscribers: $255 per month
• Up to 50,000 subscribers: $370 per month
• Up to 100,000 subscribers: $580 per month

Enterprise Plan

With this enterprise plan you can generate high profit with solutions tailored to your needs.

• For 100,000 + subscribers: $1,199 per month

Benefits

• 30-day free trial
• Get 18% off on 1 year of payment.
• Get 30% off on 2 years of payment.

Cons

• There is no money-back refund, since it’s a pay as you go service.

Get started with GetResponse Today

MailChimp

MailChimp was founded in 2001 and is an email marketing service provider that is capable of providing features of converting your visitors into customers.

It is among the leading email marketing service providers that offer pre-built templates and ready-made segments by which you can build professional emails instantly.

MailChimp is emerging constantly and new features are being added up each time. You can easily customize it and it is also integrated into social media.

It includes features such as-

• Advanced email marketing
• Time-zone based sending
• Autoresponders
• Contact segmenting
• Service & app integrations
• A/B testing, and a lot more.

If you have any problem then you can take help from the support team via live chat or email. You can also learn more about MailChimp through various educational resources.

Who should use this email marketing software?

Mailchimp is best for marketing beginners and other users who want an all-in-one marketing suite at an affordable price.

Prices and Plans?

Mailchimp pricing depends on the number of subscribers you have.

Free plan

• Send up to 10,000 emails/ month
• Grow your list up to 2,000 subscribers
• Email support included for 30 days

Essentials plan: Plans start @ $9.99 per month

• Send up to 500,000 emails/ month
• Grow your list up to 50,000 subscribers

Standard plan: Plans start at $14.99 per month

• Send up to 1.2M emails/ month
• Grow your list up to 100,000 subscribers

Premium plan: Plans start at $299 per month

• Send up to 3M+ emails/ month
• Grow your list up to 200,000+ subscribers

Get started with MailChimp Today

ConvertKit

ConvertKit was founded in 2013 and is among the best email marketing tools for bloggers and publishers.

The ConvertKit tool helps you to create attractive forms and send custom-tailored emails to targeted customers.

In ConvertKit, you will also find a built-in landing page editor. This editor is very useful because you can do email marketing without a website.

You might be thinking how is this even possible?

For this, you only need a source of traffic such as a social media account or YouTube channel.

Features you will find are-

• In-depth subscriber management
• Tagging
• Advanced email segmentation.

Who should use this email marketing software?

ConvertKit is best for publishers. This tool is best for those who don’t mind spending a bit more (individuals or small teams), and are looking to send plain text emails.

Prices and Plans?

• 0-1K subscribers: $29 per month
• 1K-3K subscribers: $49 per month
• 3k-5k subscribers: $79 per month
• 5k+ subscribers: Custom pricing

Benefits

• 30-day money-back guarantee
• Whichever plan you choose, you will get the same features.

Get started with ConvertKit Today

Drip

Drip is the email marketing service provider for the marketers, bloggers, and eCommerce site owners who want to convert visitors into customers with their intelligent marketing automation.

With the help of this email marketing provider, you can send emails to your customers and customize them as per the requirements of customers.

This tool is very easy to use and understand, so beginners will not face any issue to learn it.

Who should use this email marketing software?

Drip is best for eCommerce websites and savvy internet marketers. Basically, if you sell a lot of products (digital or physical) and want to create complex marketing sequences without pulling your hair out, then this tool might be for you.

Prices and Plans?

Starter plan: Free forever

• Up to 100 subscribers
• Unlimited email sends

Basic plan: $49 per month

• Up to 2,500 subscribers
• Unlimited email sends

Pro plan: $99 per month

• Up to 5,000 subscribers
• Unlimited email sends

Enterprise plan: Get a custom quote

• Anything beyond 5,000 subscribers

Benefits

• Two week free trial for Basic and Pro membership levels.
• 30-day money-back guarantee.

Get started with Drip Today

AWeber

AWeber is famous among the small businesses for lead generation services to grow your email list.

What can I do in this tool?

You can do the following things-

• Design email newsletters with the drag & drop option
• Create a mobile-friendly signup form
• Automate email sequences
• Integrate the tool with your WordPress website
• Create a landing page
• Create an opt-in form

Apart from this, you can also access the deliverability rates, open rate data, and an A/B test the emails.

If you need any help, then you can take help from the resource library which will help you at every stage. You can also take help from the support team via chat, phone, and email support.

Who should use this email marketing software?

AWeber is best for all marketers in general, especially those who’re just getting started with email marketing. Aweber provides a solid service through, it’s best for small teams who want to streamline their email marketing efforts.

Prices and Plans?

• 0-500 subscribers: $19 per month
• 501-2,500 subscribers: $29 per month
• 2,501-5,000 subscribers: $49 per month
• 5,001-10,000 subscribers: $69 per month
• 10,001-25,000 subscribers: $149 per month
• 25,001+ subscribers: Get a custom quote

Benefits

• 30-days free trial.
• If you pay quarterly, you will save 14%.
• If you pay yearly, you will save 14.9%.

Get started with AWeber Today

Keap

Keap was previously known as Infusionsoft. It is a blend of service- sales, CRM, and marketing automation which allows you to build a complete customer profile that will help you create more targeted marketing campaigns.

With the help of this tool, you can easily organize your client’s information in one place as it syncs with your Outlook and Gmail accounts.

Features of Keap includes-

• Set Up an automatic process for sending emails and texts
• Create a repeatable sales process
• Marketing campaign builder
• Proposal
• Quote templates
• Estimate
• Invoices & payments
• Reports & insights, and many more…

Who should use this email marketing software?

Keap is best for people that are looking for client management software that makes it easier to turn leads into clients. Medium-sized businesses who want to use a single tool for their CRM and email marketing, and of course have a higher budget to spend.

Prices and Plans?

• Up to 500 contacts: $99 per month
• Up to 1,500 contacts: $129 per month
• Up to 2,500 contacts: $179 per month
• Up to 5,000 contacts: $229 per month
• Up to 10,000 contacts: $299 per month

Benefits

• 14-days free trial

If you want eCommerce functionality or sales pipeline features, then you will have to pay an additional $59 per month each.

Get started with Keap Today

MailerLite

MailerLite was founded in 2010. It provides advanced technologies that help you to attract visitors and convert them into customers.

It is among the simplest email marketing service provider that has attracted the audience worldwide and the main reason for this is its availability in multiple languages.

As the name is- MailerLite, the working is also ‘Lite’. It is very easy to use and the beginners can easily learn it.

It is best for users who are simplicity lovers.

Who should use this email marketing software?

MailerLite is best for users who need a simple solution to grow their email list. If you’re on a tight budget, then we strongly recommend MailerLite. Freelancers, website owners, and small businesses who want an affordable solution that’s easy to use.

Prices and Plans?

• 1-1,000 subscribers: Free
• 1,001-2,500 subscribers: $10 per month
• 2,501-5,000 subscribers: $25 per month
• 5,001-10,000 subscribers: $30 per month
• 10,001-15,000 subscribers: $50 per month

Benefits

• You save 30% if you pay yearly
• The free plan gives an idea about the tool

Get started with MailerLite Today

ActiveCampaign

ActiveCampaign is a blend of services and is an all in one marketing platform due to which there are a lot of tools and features.

It will be a bit difficult to know everything.

Don’t worry, because there are detailed guides that will help you in every step wherever you will lack.

You can also take help from the technical team via live chat or email.

By this email marketing service provider, you will send less emails but will get better results.

Who should use this email marketing software?

This solution is best for users who demand and require complex automation tools, along with advanced CRM features.

Prices and Plans?

Lite plan:

• Up to 500 subscribers: $15 per month
• Up to 1,000 subscribers: $29 per month
• Up to 2,500 subscribers: $49 per month
• Up to 5,000 subscribers: $89 per month
• Up to 10,000 subscribers: $139 per month

Plus plan:

• Up to 1,000 subscribers: $70 per month
• Up to 2,500 subscribers: $125 per month
• Up to 5,000 subscribers: $169 per month
• Up to 10,000 subscribers: $249 per month
• Up to 25,000 subscribers: $399 per month
• Up to 50,000+ subscribers: Get custom quote

Professional plan:

• Up to 2,500 subscribers: $159 per month
• Up to 5,000 subscribers: $239 per month
• Up to 10,000 subscribers: $349 per month

Enterprise plan:

• Up to 2,500 subscribers: $279 per month
• Up to 5,000 subscribers: $449 per month
• Up to 10,000 subscribers: $499 per month

Benefits

• If payment is done yearly, then you will get huge discounts
• 14-days free trial
• Free 100 contacts and 100 emails

Get started with ActiveCampaign Today

Responsive Email Template

Conclusion

By now, you might have noticed that most of the best email marketing services listed above provide similar services.

And if you want to choose the best among the bestest then you must keep the criteria of the budget and marketing needs.

So, don’t wait, just move on!!

Choose your email marketing software and start your work.

We hope this article helped you choose the best email marketing services.

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