Think about creating a website; what factors would you think won't be taken for granted? Website's color? Photography? Inevitably these elements are also worth considering, yet fonts and Typography play a crucial role in this regard.
You can't overlook the importance of fonts because it gives a special message to the audience about the website, and if it went wrong, all the hard work would go in vain. Choosing the font isn't easy as you have to go through various processes to reach the perfect one finally.
Selecting Fonts is not a matter of 4 or 5 seconds; it involves a deep understanding and study to finally reach the perfect one. It is a digital world where people have become more aware of fonts and their significance. Moreover, various platforms are offering free and paid fonts from where we can easily find the appropriate one for our design.
Now a vast range of fonts classes is being used by people that have made the selection process easy because they have thousands of choices among which any font can go best for their website.
Importance of Typography
As an ordinary person who isn't linked with Designing and typography, have you ever thought what difference it makes not to select the appropriate font or to select the best font for your design? Typography is not about collecting colors and sizes; it is something huge that contains a hidden message that can only be perceived if using rightly.
Typography is tied in with changing the content inside the design while making a fantastic substance. It gives the appealing appearance and jams the value of your content. It assumes an indispensable part in establishing the general pace of your site and guarantees an extraordinary client experience.
According to Steve Jobs, Typography is not an instant decision, various factors are being involved behind choosing the best one for your website so it takes a lot of struggle to generate the best Typography that make your website look classy and attractive. Make your website in a way that it actually means something.
Why It Matters
We'll get into arranging textual styles and how to pick them in one moment in any case, I need you to consider what typefaces genuinely mean to you (or the venture you're dealing with right now). Of course, you can utilize pretty much any typeface to make a word – however, what does that typeface really state about the word?
More than some other structure choice that you make, the sort determinations that you make give your site value and setting. Pick them cautiously, and they will either assist you with communicating with the public or divert them and being a professional designer, you should be able to communicate with your audience through your font selection.
Difference Between Fonts and Typography
Before moving ahead, let's figure out the difference between both the terms as people often get confused and mix both the terms. Many people mistakenly use the term ‘Font' instead of typeface while thinking it doesn't make much difference which is totally wrong. Let's put a light on the difference for better comprehension.
Text styles allude to the loads, widths, and styles that establish a typeface, while a typeface is a group of related text styles. There are three unique classes of typefaces; serif, sans-serif, and decorative. Whenever you are about to choose the font for your site you have to look for various other terms including your brand's personality, the product or service that you are going to offer, and the mood and style of your brand.
After examining all these things, you can get your hands on the perfect one. Every font brings a unique perspective that should match to your product. These little things make a huge difference in the end.
Things to consider Before Choosing a Website Font
From where to begin? Should it be Serif or Sans-Serif? or either one should go with Handwritten Fonts? You can get the answers once you brace yourself with the idea behind these fonts. Ask yourself that does the tone of a selected font match your brand's personality, or will they complement each other?
Is the size of the chosen font appropriate for all screen devices? Will it do justice for your website, or will it be able to attract the readers for whom you have created an entire website? Once you get all your answers, it will be easy for you to make a selection. Those 8 essential elements include:
#1 The User Experience
The audience is your biggest asset because, without them, you stand nowhere. If the users are not contented with the website you have originated, how would it succeed in the market? The better user experience involves around appropriate font selection, and from better font selection, we mean perfect size, color, contrast, proper line spacing, etc.
Handover your website to a professional designer who will make sure to make the user experience supreme and premier by taking care of size, line spacing, color, contrast, and other factors. It will grab people's attention, and they would love to visit your site.
For example, the Montserrat font is a Sans-Serif Typeface and is often used as a replacement of many sans-serif fonts. You can use it for your website and can easily make its design more beautiful and attractive. It is being used by the leading websites and magazines that has enhanced its popularity.
#2 Web-Friendly Font
Always select web-friendly fonts for your website that can be opened on multiple browsers. Every person uses a different device or browser to reach your site, and if it is not visible on their site, they won't be able to open it for which they will prefer to switch to someone's else site where it is clearly visible and available.
A few text styles, including numerous ordinarily utilized on print materials, are not viewed as web-accommodating fonts and don't show accurately on the web. Before you move a print font to web content, ensure it shows accurately. You may need to locate another option. You can have the web-friendly fonts from anywhere. Though it requires a little effort for the web safe fonts.
#3 Readability Should be your Priority
If your site's readability is not up to the mark, it won't attract the audience as they will face a tough time in understanding the context for which they would better switch to another site where the context is easy to read and understand.
One of the main rules of Typography is to make your context readable and it can only be done by choosing the right font. Hence, your readability should be your priority, make sure that your site is visible on every device, and people won't find it hard to understand. Experiment it on different devices, and you will know where you stand.
Your text or website appears differently on every device so try to experiment it on different screens from large to small to examine it thoroughly. Once you are sure that a particular font is appropriate and easily readable for the desktop and all the mobile screens, go for it.
#4 Color and Contrast
Color and contrast are the main issues that affect the readability level of your website. Sometimes, people choose a dark background that makes it hard for people to read the text written on it and decrease the readability level. Never keep the background dark, otherwise it will blur the text written over it and people will find it read to read.
You can use the Contrast ratio tool to test background contrast. You can attain the perfect background color and contrast ratio by experimenting. Observe different colors and check either it goes well with the context or not. By experimenting you can reach the perfect contrast on your site.
#5 Build a Font Hierarchy
When you build a Font hierarchy at the start, it will be easy to maintain a structure that will look attractive and eye-catchy. For instance, in the beginning, decide either your main heading and other headings should have the same font, or you prefer to keep them different.
Moreover, choose which 2 or 3 fonts you are going to use and later stick to them. Using multiple fonts in a single site is not a wise decision as it looks odd and people the reader frustrated. If you have decided to use Serif fonts, stick to it for the entire text or if you want to have Sans-serif, go for it.
Moreover, how bold should your bold be? It will help you deliver a special message, and people will better perceive what you are trying to communicate. Communication is an important element and it can be done appropriately with the right font selection.
#6 Keep an Eye on User Errors
When you develop a website, many employees publish content on it, and many of them do not take care of font rules and regulations. Hence before letting them start the content, educate them properly about the terms and conditions. Moreover, most employees randomly highlight the words in the middle of the article that distract people's attention.
If it is highlighted with lime green color, it has a destructive impact. Whenever you chose a font, first decide how it should look and how much bold it goes in the article. Once you choose all these things, teach your employees and later work on it. These little errors should be highlighted before to avoid any future issue.
#7 Audience Reaction and Testing
Measure the aftereffects of your font determination with testing and client input. Address your web advancement group about directing client testing and assembling information on your font determinations alongside the other plan and data engineering decisions made on your site.
Your Audience reaction is necessary to depict either you have succeeded in creating an appropriate site, or it needs to be modified. Hence keep a special eye on the errors and later do testing to clear them. You can also take recommendations from your fellow designers or through the feedback from the public.
#8 Look for your Competitors
On whatever niche you have created your website, keep an eye on your competitors’ site that what additional elements they have added, and what changes you can bring on your website. You have to deal with your competitors, so always stay one step ahead of them.
Once you have made the website, keep modifying it according to your client's demand. Also, make sure there should not be similarities; otherwise, it will have an adverse impact. For example, you go to a party, and suddenly you see a person wearing the same outfit as yours, will it not spoil your mood?
The same is the case with your website; instead of copying them, try to beat them. Looking at your competitor's site means to get different ideas from them that will help you to grow your own site and it will keep you one step ahead of them.
Whenever you decide to build a website, keep in mind these 8 crucial factors that will help create an extraordinary website that will capture public attention. Creating a website is an easy and straightforward task, but the actual issue arises when you have to select the fonts that make your website grow.
Font pairing is an important element of Typography so do it efficiently. Use those pairs that better compliment each other. Though various classes of fonts are used by the designers, yet we recommend you to stick to Serif or Sans-serif font as they go best for every niche on which you have created the website.
We have possibly plunged our feet into the water with regards to the standards for picking a font yet this ought to be sufficient to kick you off. I hope you will get notes from this guide in the future projects. Be a professional designer and make your work extraordinary that reflects your professionalism.